Lincoln Electric Company (LEC) was the world's largest manufacturer of welding machines and electrodes. The company was founded in 1906 by John Lincoln. LEC employed 2,400 workers at two U.S. plants near Cleveland and about 600 at three plants located in other countries. However, this did not include the field sales force of more than 200 people. Lincoln's estimated market share was more than forty percent. John focused on innovation and invention, that is, he took care of the company's research and development work, while his brother James was responsible for managing the management of the company. Because we know that the culture of a company, particularly during its early years, largely reflects the personality, background and values ​​of its founder or founders, as well as their vision for the future of the organization. When entrepreneurs start their own business, how they want to do business determines the rules of the organization, the company's structure and performance evaluation, and the people they hire to work with them. This is very evident in the case o...