Introduction:The report aims to identify the strategic management of Google Inc., furthermore, it aims to identify the major problems that Google has faced in recent years. Furthermore, it is important to know how the company operates in different markets around the world. Furthermore, it is important to know what are the environments and circumstances in which Google operates in these countriesHistory of Google: Google began in 1996, as a research project of Larry Page and Segery Brin, students of Stanford University, who worked on the SDLP and stands for Stanford Digital Library Project. The goal was to improve technologies for a single and universal digital library. Also, it was sponsored through something called the National Science Foundation. In 1990, the original search engine was to use the Stanford website with Google Stanford's field and education area. However, Google.com had to be registered in 1997. The first patent was created under the name ((Google Inc. )). This patent was filed by some people such as Siu-Leong lu, Malcom Davis and Kobad Bugwadis. Their title was the Watermarking System and Methodology for Digital Media Content. The patent was later filed under the new name which is Google Inc. In 1998, Google Inc. had an index with more than 60 million pages. Their home page is still the same under the name Beta. However, there is an article in one of the websites and the website called salon.com. they claimed that the Google search engine result was very good compared to competitors such as Hotbot and Excite.com. Additionally, they praised having innovation in their technology rather than overloaded sites like Yahoo. In the 2000s, Google brought a loyal following among... middle of paper ...... brand value using advertising and leading to increased competitiveness. Therefore, Google should improve in a better way to set its position in the market. Currently, Google has revised its trademark policy, providing advertisers with an easier way to insert the brand name into the text of their ads. With a good breakthrough, the R&D team should develop and improve it so that it can have a lot of publicity, therefore, it will help make the brand more visible. Conclusion: Google is a really excellent company because they try to make the product user friendly. Aldo, Google has spread its market in different areas and in different markets around the world. Also, this company is helping to build teamwork and has a very perfect environment, so I advise them to continue to perform and work towards their other goals.