Since the case was printed, Gillette has continued to develop its product line. Gillette isn't just about razors anymore. The company has all-in-one grooming tools, shaving creams, deodorants, body wash, and other toiletries (Gillette, 2013). Gillette continues to be innovative with their products, and this shows in the numerous awards they are proud to display on their website. Additionally, Gillette has continued to improve their core products such as the Fusion line with Fusion ProGlide which is 15% thinner (Gillette, 2013). According to Dula (2013), Gillete has truly embraced social media and word of mouth as a strategy to increase buzz in India. Gillette began creating commercials and campaigns to directly combat the idea of ​​shaving less. Gillette sparked a debate and fueled the media with social media. Per Dula (2013), “In eight weeks sales of Gillette's Mach3 increased 500% and razor market share reached 40%.” Gillette has a solid baseline of products that consumers need , which is a key strength. Gillette can continue to investigate consumer trends and evaluate needs to remain innovative and maintain an edge in the market. On the other hand, a possible weakness that Gillette may show is the fact that its razors are more expensive than those of the competition, so some consumers may switch to the competition to save money. Gillette can combat this by reminding their consumers of the added value they have and showing customers the add-ons that will make their base product more useful. In the past, Gillette has had failures due to not researching the countries it was trying to penetrate. Gillette has great opportunities in international markets as these countries become more developed, G...... half of article ......illette.com/about/timelineDula, C. (2013). Gillette's "India Shave Movement". Retrieved from http://www.ft.com/cms/s/0/8da786b8-37e7-11e3-8668-00144feab7de.htmlCendrowski, S. (2012). Death by 1,000 cuts. Luck, 165(8), 18.Duffy, M. (2004). How Gillette cleaned up its supply chain. Retrieved from Retrieved from http://www.slideshare.net/TheSupplychainniche/how-gillette-cleaned-up-its-supply-chainVieira, G. (2012). Shock off shaving sticker Razors. Maclean's, 125(11), 67.Kaufmann, L., & Roesch, J. (2012). Constraints on the creation and implementation of marketing capabilities by emerging market firms in advanced markets. Journal of International Marketing, 20(4), 1-24.Anderson, M. (2013). How India helped Gillette rethink the razor. Retrieved from http://www.bostonglobe.com/business/2013/10/03/cheap-razor-made-after-watches-indians-shave/NSQpOGAotpEfarkNmxIfcK/story.html