Korea is a homogeneous country, speaking a single language, with a great sense of pride in its nation and its ancestors. Korean culture is very foreign to that of Western society. Korean business culture is difficult for Americans to decipher. There are websites like Korea4expats, koreanzbc, and even studies at universities like Miami have conducted studies on these significant differences in corporate culture. The biggest opportunity for American businesses with Korean businesses is moving away from their direct approach and understanding of Korea's underlying tones and nonverbal behaviors (Korea4expats, 2012). International businesses interacting with Korea need to understand the difference in Korea's culturally defined communication practices. American business practices are a low-context culture, where we place great emphasis on spoken words. Korea is a high-context culture, where they emphasize nonverbal messages. There are three cultural practices of Korea that differ greatly in its communication with Americans; Kibun, Nunchi and Inwha. These cultural aspects rely heavily on nonverbal cues. In general, nonverbal language is understandable in different cultures, but in international companies these subtle differences can harm or stimulate business. The ET Hall context continuum correlates to a nation's reliance on the nonverbal. “Low-context cultures, such as those in North America, depend less on the environment of a situation to convey meaning than high-context cultures, such as Korea” (Guffey, 2010). In low-context cultures, words are taken literally. It is very important in American business to verbally communicate and inform colleagues thoroughly. However, in high-context Korean culture, it is “assumed that the listener is already…halfway through the paper…”, Internation Business: The New Realities, 3rd ed. (pp. 81-107). Upper Saddle River: Pearson Education, Inc. Guffey, M. E. (2010). Essentials of Business Communication. Mason: South-Western Cengage Learning. Kim, Y. (1998, October 21). Angelfire: http://www.angelfire.com/nd/youngkim/adddoingbiz.htmlKorea4expats. (2012, August 21). .com/article-nunchi-kibun-values-norms-korea.htmlLee, C.Y. (2012, October). Korean Culture and Its Influence on Business Practice. Retrieved September 15, 2013, from Jims Journal: http://www. jimsjournal.org/21%20Choong%20Y.%20Lee.pdfU.S. Korea Connect. (2012). trade-works.pdf