Singapore AirlinesIntroductionIt is a fact, nowadays in the wealthier society, where people are better able to appreciate the finer things in life, more often than not they are more willing to pay more for a better quality service. They don't compromise quality for money. Without a doubt SIA charges a little more than other companies, in hindsight you might think that customers will not choose SIA due to its higher cost, but this is not the case. The first half of this year saw Singapore entertain more than 4.9 million visitors. This translates into more people traveling with SIA. SIA believes in investing in its software and hardware, its people, and its capital (such as entertainment systems and better airplanes). Furthermore, over the last 60 years SIA has built a strong service brand that other competitors cannot compete with. Brand and reputation cannot be built overnight. It is thanks to years of experience and hard work that SIA is an internationally respected brand that is today, winner of international awards for 7 consecutive years. Customers trust them for their services! Then explain why people choose SIA over many other airlines. Supporting Evidence Inflight entertainment system SIA offers comfortable seating, such as wider seats with automated adjustable functions. There are multiple sleeping positions, such as the lying sleeping mode. This allows the customer to sit and sleep comfortably during the journey. It also offers a wide range of entertainment options. These entertainment systems feature large screens that allow passengers to watch television programs such as comedies and sports. This way the customer can enjoy a wide section of television programs during long-haul travel. SIA simply has a lot to offer. Technology Technology facilitates the administrative process. It allows the customer to check in in various ways, such as Internet, downtown check-in, telephone and fax check-in, or even SMS check-in. This avoids the hassle of having to personally arrive at the airport 2 hours before your flight just to check in. . It also allows the customer to print their own boarding passes, which provides additional convenience to customers. This simple way saves time and makes traveling stress-free. Revenue Model (20 points) The revenue model adopted by SIA is the sales revenue model. SIA earns revenue by providing customer services. A simple economic law states that: Profit = Revenue – Cost From the above formula, to achieve higher profit, revenue must be maximized or costs, fixed or variable, minimized or both.