In The Great Gatsby by F. Scott Fitzgerald, James Gatz, a man of low social status, felt that he had lost the love of his life, Daisy, because he had not met his desired standards of sophistication. Therefore, James Gatz decided to reinvent his identity as Jay Gatsby in an attempt to prove to Daisy that she had only ever loved him. In doing so, Gatsby decided to build his new character traits based on Daisy's husband, Tom Buchanan, to whom she seemed to be attracted. Through Gatsby's rhetorical effort to persuade Daisy, Fitzgerald had Gatsby recognize and use the first version of Aristotle's ethics, appeal to one's character, and the second version of Aristotle's ethics, appeal to one's audience's character. However, Gatsby fatally failed in his rhetorical strategy which caused him to lose. Tom Buchanan was said to be "...from Chicago with more pomp and circumstance than Louisville had ever known before." (Fitzgerald 82). The fact that this was said by Jordan Baker, a famous golfer, exemplified how much power Buchanan held, even among socialites. This statement also defines his willpower, arete, because it explains how not to deviate from the code of conduct when he comes to power. Because Gastby believed that Daisy found this trait attractive, he set himself the goal of becoming powerful to facilitate her persuasion. To gain power, money was essential, so Gatsby made a lot of money pretty quickly by teaming up with Meyer Wolfshiem. Since Prohibition was in effect during Gatsby's rise to power, Gatsby and Wolfshiem made a lot of money selling alcohol in addition to gambling. Even though Gatsby broke his willpower to respect the very country he fought to protect, he gained enough wealth to move to West Egg in a mansion that was directly across the bay