With the age of technology having an increasing control over all of humanity, it is often difficult to disagree these days on the measure where cultures have some influence on a global audience. The global phenomenon that is East Asian culture has great authority over many other cultures. It seems that what Edward Said called “the other” has a great impact on the rest of the world. Globalization is an event fueled by this otherness in most of the world. Everywhere from economic impact to media, East Asia has a strong impression on the rest of the world. In times to come, East Asia will grow and expand to have an even greater impact on the rest of the world. The days of a seemingly irrelevant East Asian population are a thing of the past and are being replaced by a superpower that cannot be suppressed. In particular, cult Kung Fu films and Indian media have an unsustainable effect on the rest of the world; their otherness is both attractive and effective in reaching this global audience. Globalization is a lexicon of many definitions and characterizations. “Globalization is a complicated process of various “political, economic, and cultural flows” between the global, the national, and the local, and therefore may not make everyone equally happy” (Berry, Liscutin, and Mackintosh 103). This belief is due to the Polish sociologist Zygmunt Bauman and is a definition that many tend to agree on. Globalization is something that connects many cultures together through the bond of cultural or economic influence. The nations of the world are increasingly interconnected every day. At the supermarket you can find many ethnic cuisines at your fingertips. The ability to purchase products from about half of the paper mills in Northeast Asia – what a difference a region makes. Hong Kong: Hong Kong University Press, HKU, 2009. MUSE Project. Network. 27 November 2013. "Context of globalization". Context of globalization. Np, nd Web. November 27, 2013. Said, Edward W. Orientalism. New York: Vintage, 1979. Print.Choi, Jinhee, and Mitsuyo Wada-Marciano. Horror to the Extreme: Changing Boundaries in Asian Cinema. Hong Kong: Hong Kong UP, 2009. Print.Kelts, Roland. Japanamerica: How Japanese Pop Culture Invaded the United States New York, NY: Palgrave Macmillan, 2007. Print."Bollywood's Expanding Reach." BBC News. BBC, March 5, 2012. Web. November 27, 2013. "How Bruce Lee Influenced the World | 40 Years After His Death | The Ultimate Dragon Tribute Blog." The last dragon tribute blog. Np, nd Web. November 27, 2013. "This Week on DVD." Yahoo Movies. Np, nd Web. November 27. 2013.