Introduction Whenever people think of coffee, they think of the name Starbucks. What is Starbucks? Starbucks Corporation is an American global coffee company and coffee shop chain. Starbucks opened its first store in Seattle's Pike Place Market in 1971, it was just a roaster and retailer of whole and ground coffee, tea and spices. Today, Starbucks has more than 19,000 retail stores worldwide. Starbucks' mission is “to inspire and cultivate the human spirit – one person, one cup, and one neighborhood at a time” (Starbucks Corporation, 2014). While Starbucks' main selling point is coffee, Starbucks also offers a wide range of products, from tea, to smoothies, and produce. In terms of coffee quality, Starbucks believes in serving the best coffee possible to all customers. Using ethical sourcing practices, Starbucks ensures that all of its coffee is grown to the highest quality standards. For example, Starbucks coffee buyers travel from America all over the world, from Latin America to Africa to Asia, just to select the best quality coffee beans. Additionally, through the exclusive Starbucks Roast, Starbucks master roasters enhance the balance and rich flavor of the beans. (Starbucks Corporation, 2014). Starbucks employees, also known as their partners, are the heart of the Starbucks Enterprise. All Starbucks partners are treated with respect and dignity as Starbucks knows their importance and contribution to the entire Starbuck Enterprise. According to Starbucks Corporation (2014), “We are proud to offer two foundational programs for our partners: comprehensive health coverage for eligible full-time and part-time partners, and equity in the company through Bean Stoc...... middle of paper ......great job for being a responsible company. With all the profits made, Starbucks should give more back to society and the environment. Works Cited Groth, A., & Lubin, G. (2011, July 29). 11 Things Starbucks Does Better Than Almost All Competitors - Business Insider Retrieved from http://www.businessinsider.com/starbucks-does-better-2011-7?IR=T&op=1Meister (2012, July 3). 5 reasons to hate Starbucks | Eat seriously: drinks. Retrieved from http://drinks.seriouseats.com/2012/07/five-reasons-to-hate-starbucks.htmlRoos, D. (2010, March 29). 10 Things You Don't Know About Starbucks (But You Should!) | Mental thread. Retrieved from http://mentalfloss.com/article/24322/10-things-you-dont-know-about-starbucks-shouldStarbucks Corporation (2014, January). Starbucks company profile. Retrieved from http://globalassets.starbucks.com/assets/e12a69d0d51e45d58567ea9fc433ca1f.pdf