Call an Uber for some cute kittens to play with; call a Lamborghini Uber for a free ride; call a Magnum Uber for ice cream delivery. Uber Technologies, INC., a pioneer of the ride sharing industry founded in 2009, has successfully attracted people's attention and evoked fervent social responses with its innovative public campaigns. During this period of global economic growth and business competition, Uber brand advertisements not only provided users with cheap and convenient service, but also creative events to bring more excitement into daily life. It is important to examine and study Uber's communication strategies as it has captured a huge market share of the business. “Based on expense reports from business travelers in the first quarter of 2019, the relationship between “Game of Thrones” and the audience has improved in this case, as well as the relationship between Uber and its user. The campaign brought the fictional world into real life and “Game of Thrones” fans were able to recreate the scene they loved. By acting as kings and queens in “Game of Thrones,” audiences increased their interaction with the drama and developed a personal connection to it. Meanwhile, this event publicized the drama, regarding the throne van, and attracted Uber users to become potential spectators. More importantly, Uber won the hearts of “Game of Thrones” supporters by supporting the new season premiere. This campaign was also an opportunity for Uber to advertise itself with massive broadcasts and advertising, gaining potential. Uber's choice was based on creativity. Not only is the word "Throne" part of the drama's title, but the throne is also the object that people can sit on, just like they can sit in an Uber taxi. With this characteristic it didn't make much sense to choose other elements besides the throne. Additionally, the caption of this business, “HBONOW,” also added to the creativity of the campaign. Uber didn't just write “Throne” or “Game of Thrones” as an annotation. Uber's ingenuity in writing "HBONOW" is that users can then relate this innovative Uber campaign and the "Game of Thrones" series to HBO, the real behind-the-scenes partner. This way people could bring their attention back to HBO and not just focus on “Game of