Business Analysis: Sorzal Instructions Sorzal Business Definition, Mission Statement Market for quality, authentic jewelry, ceramics, and artifacts in the United States. Being the reputation and South American and African artifact known throughout the world for collectors and enthusiasts. As an intermediary to transfer ancient culture and art to the world through tangible objects. And to expand our market, we will emphasize the interests, curiosity and complacency of our target consumers. Problem DefinitionSorzal is an artifact distributor whose primary function is to transfer artifacts from South American and African artifacts to the United States. As they provide quality products and services so as to earn a reputation in this industry. The problem occurred that a department store wanted to cooperate with Sorzal. They want Sorzal to be their supplier and also assure that they will lease 250,000 goods from Sorzal. But Sorzal also has many internal and external issues to consider before making a decision. We will analyze it from many different situations and aspects to decide to make the right decision and suggestion for Sorzal. - SOWT Internal Factor Strength - Reputation: Since our company has a long history, our company was founded in 1900 and is well known. We get a very good reputation in this industry. All our products are a good proof of authenticity. Most of our customers are completely satisfied with our products. Furthermore, we use local sheepskin material and native artisans to produce all our artifacts. So, we can say that each of our products is unique... in the middle of paper... and to the old ones, even through their quality they are similar. Conclusion and Suggestion (Refuse Acceptance) In conclusion, since our company has a reputation and growing stable sales profit, for this stage we will not accept the contract, as we will not lose any advantage we had accumulated before. Although if we accept the contract, we estimate that we will increase by one million in revenue per year, we still considered that the revenue is not attractive compared to 12 million in revenue. And this action also comes with some uncertainties, such as declining reputation and losing existing customer base. On the other hand, we will still increase the replication productivity for further expansion as the market trend is changing, in order not to miss any opportunities, we will gradually increase the replication to meet different market needs.