Such practices will go a long way in serving fast food organizations in an increasingly health-conscious society. And the more the public is convinced that the products it buys from these organizations are of good quality, and the less it feels deceived by advertising, the conclusion is logical: the more it will continue to buy fast food products from these organizations, and the less it will be the negative media attention it will attract to such organizations, ensuring their stable foundations in the future. In summary, there is a real need for better business practices in the fast food industry with regards to advertising; not only to provide greater benefits to the average American consumer, but also to the average American fast food producer