StakeholdersStakeholders and shareholders are a group of individuals who can influence the company and are also influenced by the company. To be successful, a company must maintain the trust of its investors. Shareholders are also able to develop customer value because they invest in ideas that will produce success for the company. Stakeholders are all individuals who have an interest in the company such as employees, customers and the surrounding community. Amazon.com is a publicly traded company, which means that its shares are accessible to the public (Amazon Inc., 2013). A listed company faces market uncertainty but must try to maintain loyalty. If shareholders do not have confidence in the company they feel that their shares are in danger. When the company is able to focus on satisfying shareholders, the stock price in turn increases. Investors will have to pay more money per share, increasing the company's revenue. Currently, Amazon shares can be purchased for an average of $350 a piece, which is relatively high (Amazon Inc., 2013). Amazon also offers a reduced stock fee to its employees (Amazon Inc., 2013). This provides an incentive to stay employed at the company. Employees are motivated to work harder because they are aware that if the company gains value, their shares will rise too. Amazon recognizes that employees have value through this equity benefit. The most important factor for any shareholder is that his share continues to grow. When Amazon creates a new product or line, it needs to consider the impact it might have on its stock. For example, when the Kindle was launched, the stock soared with the response it received from consumers......middle of paper......ca Raton, Florida: CRC Press.Amazon Inc. (2013) . Benefits, employee shares and relocation assistance. Retrieved from: http://www.amazon.com/Benefits-Careers-Homepage/b? i.e.=UTF8&node=239369011Lockwood, L. (2010). Amazon's goal: to simplify purchases. WWD, 199(136), 8-n/a. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/613381702?accountid=6579Treanor, T. (2010). Amazon: Do you love them? do you hate them? we follow the money. Publication Research Quarterly, 26(2), 119-128. doi: http://dx.doi.org/10.1007/s12109-010-9162-7Millward, B. (2011). D-Value, balancing desire and price for brand success. DaTecca, G. (2012). Are the benefits of Amazon Prime worth the costs? From