1. IntroductionThe purpose of this report is to analyze the impact of social media on New Zealand society and provide suggestions on how to enhance the positive impacts and how to minimize the negative effects it may cause. Social media is the fruit of current Web 2.0 technology. It is a series of organized applications that require an Internet connection to carry out their functions of producing and exchanging user-generated content (Kaplan & Haenlein, 2010). To be clearer, social media is what we use to exchange information in daily life through the Internet. The implementation of social media is present everywhere around us, especially with the development of portable devices and easier access to the Internet. With the constant updating of the mobile platform and the efforts of Internet providers, more and more people can now enjoy social media applications and multimedia websites with relatively less time and space constraints. By using social media tools, people can receive or provide information more quickly and effectively. The implementation of social media has made the earth smaller. Therefore, it could produce numerous impacts that could significantly change people's lives. The report focuses on societal attitudes toward social media and the impacts that social media may have as a result of those attitudes, with respect to individuals, commerce, and government management. Attitudes towards social media Social media began as a very personal tool with which users could communicate with their friends and closely related people. Soon after, the business area also benefited from this innovative way of exchanging information. 2.1 Individual attitudes towards social media Social media has entered people's daily lives in many ways. Younger generations learn and adapt more easily with the rapid innovation of technologies, so they can be more active when involved in the virtual society created by people using social mFree Essays, Research Papers and Writing Prompts | 123Help me