“Cinema is the perverse art par excellence. It doesn't give you what to want, it tells you what to want,” according to Slavoj Zizek, a Slovenian Marxist philosopher. Just like in the article “The MP3 as a Cultural Artifact” by Jonathan Sterne, where an MP3 is said to be promiscuous, Cinema; according to Zizeki - it is said to be the same. This point will be explored further later in the document. This article aims to show cinema as a means of communication by explaining what cinema is and relating it to various theories of important authors and philosophers. The definition of cinema, how it is a means of communication, relationships with theories and short case studies will be explored. What is cinema? Cinema can be understood to have very different meanings at different times: a physical space (“I go to the cinema”), a means of entertainment (“Casablanca is a masterpiece of cinema!”), or even an entire industry with all the its aspects. the connections and entanglements that this entails (“I'm studying Bollywood cinema.”). (Gordon Gray, x) Although in this article cinema will not be referred to as one of these in particular, but in general, different meanings will be selected to represent different aspects of cinema, both new and old. Cinema is a means of communication because it sends a message. A film has a reason to be made. For example, Crash; a film by Paul Haggis – aims to show the role of race and class in average society. The film sends a message by showing that it is essential to eliminate racism in our communities because it fosters unnecessary hatred towards people who could be useful to us sooner or later. Cinema communicates to us in a way that other mediums cannot. It uses images and audio (sometimes) to stimulate our minds and make us aware of the things that t...... middle of paper ......but." (86 Citations). Np, nd Web. March 18 2014. .Taras, David, Maria Bakardjieva and Frits Pannekoek. How Canadians Communicate: Media, Globalization and Identity Calgary: University of Calgary, 2007. Page No. .com., n.d. Web. March 22 2014. .Thornham, Sue, Caroline Bassett and Paul Marris Media Studies: A Reader / Edited by Sue Thornham, Caroline Bassett and Paul Marris New York: New York UP, 2009 2013 is behind us." Thompson in Hollywood, March 18, 2014. .Youngblood, Gene "Synesthetic Cinema: The End of Expanded Cinema." : Dutton, 1970. N. pag.