This article aimed to explore and reflect on the consumer experience I had this past Christmas. We will also bring forward objectives and suggestions to improve that experience in order to consolidate the positive aspects and prevent the negative aspects of consumption from being repeated the next time. Consumerism has become a dominant ideology in many societies, consumers consume goods in large quantities and this behavior can benefit the country by improving its economy. However, some negative consumer behaviors result, climate change and increased solid waste are examples of the prolonged impacts such behaviors can result. Being a consumer, in addition to enjoying our consumer rights, we should also take our consumer responsibilities seriously. In the following part, I would first like to state a consumption event including the consumption of furniture and food that I experienced during last Christmas and express my feelings about it. Next, analysis and reflections will be made on my consumption behavior in that consumption event, finally I would give suggestions to improve my past consumption behavior and affirm the importance of being a responsible consumer. Influenced by Western culture, many people in Hong Kong, including me, think Christmas is an important holiday. I like to spend holidays celebrating with my friends. Last Christmas some friends of mine suggested we exchange Christmas presents and have dinner on Christmas Eve. Before that day I went to a shopping mall in Tsim Sha Tsui and wanted to buy Christmas gifts for my friends. The mall was quite crowded as many people were there and wanted to fight for the perfect gifts too. Finally I brought a snowman for the exchange of gifts, a small Christmas snowman...... means of paper...... maintaining an active relationship between environment and consumption. By reflecting my consumption behavior, I can identify the gap between our knowledge and actual behavior. In the future, I will try the above-mentioned methods and strive to achieve eco-friendly consumption behavior. Works Cited Kacen, J. J. & Lee, J. A. (2002). The influence of culture on consumers' impulsive buying behavior. Journal of Consumer Psychology, 12 (2), 2.Randall, R. (2011). All I want for Christmas is a lower consumption rate. InGuardian Sustainable Business. Retrieved February 21, 2014, from http://www.theguardian.com/sustainable-business/consumption-patterns-behaviour-changeHamilton, C. (2003). Overconsumption in Britain: a culture of middle-class complaint? In the Australia Institute. Retrieved February 20, 2014, from http://www.tai.org.au/node/920