Carr used the Google search engine to attract more attention as he used to access information via the Internet and it tends to be the search engine of choice. His use of an anecdote to begin and end his article is good, but what's interesting is that he used his Space Odyssey anecdote in relation to technology and human behavior. Overall Carr did a good job making his point with Karos, Ethos & Logos ; even with the help of rhetoric