First, Coca Cola Company is in the product lifestyle maturity stage. Due to profitability issues, the company is currently trying to reinvent itself to continue meeting stakeholder demands and compete with competitors. It must succeed in this endeavor to avoid becoming an acquisition target. The four Ps of marketing are also evident in this article as the company works to increase sales and revenue. The company is investing in new products such as Monster Beverage Corporation items, non-carbonated beverages and healthier sodas. The company is increasing distribution of these products to meet customer needs. To increase revenue, the company is increasing the price of its products, using the savings to support promotional efforts. Finally, this article is a fantastic example of external factors influencing sales. The current health trend in society is causing a decrease in sales of sugary drinks. On the other hand, the problematic foreign markets of China and Brazil also cause losses. These are factors that the Coca Cola Company cannot control, but which they certainly address