A young Steve Jobs once quipped that “the ability to create a memory is the essence of brand marketing.” A great brand stands out. Dare to be bold and different, creating innovative products or offering world-class services that people remember, respect and appreciate. It also has an established and respectable brand identity, which sets it apart from other competitors. Indeed, for a company to thrive and succeed, it needs to build a brand identity that is noticeable, notable and memorable. Brand Identity DefinedBrand identity is one of the most essential key aspects of marketing. While many people believe that a logo defines a company's brand identity, the truth is that brand identification is much more than that. Other significant aspects of brand identity include printed pieces (for example, stationery, brochures, letterhead and manuals), website, product packaging, personality and design (typefaces and color palettes). In short, brand identity is the look and feel of a company. It is the physical manifestation of a brand. Also, a vital aspect of the bra...