Enormous technological advances have occurred in recent centuries due to the will of human intelligence and the search for new discoveries. In the field of mass communication, the new technologies of his time pushed humanity towards modernization and the use of new technologies helped spread a single voice across multiple channels. The forerunner of advances in technology and communication are electricity companies. The control of electricity is best defined by Ryener Banham as “the greatest environmental revolution in history since the domestication of fire” (Briggs & Burke, 2009, p. 117). The study of electricity existed for many years before the invention of the light bulb, but the act of harnessing electricity for use as energy ushered humanity into a new technological revolution, influencing parts of societies that were still under the domination of coal. and basic steam powered machines. The dramatic changes due to electricity have changed and created various industries. An example of its social effects is the increase in the production and installation of tram lines which has increased competitiveness in the tram line industry. The control of electric current has also driven the invention and innovation of many products. The first electrical device invented using electricity is known as the telegraph. The invention of the telegraph was revolutionary in itself because it transmitted messages over great distances at the speed of light. The telegraph has a close relationship with the development of railways, allowing railway companies to transmit messages for security purposes (Briggs & Burke, 2009; Poe, 2011). It also had a great effect on society as it contributed to the birth of time zones in America. Since the invention of the... medium of paper... waves have achieved a higher speed rate of disseminating information than the telephone or telegraph. The idea of ​​speed has led large companies to seize the opportunity to further expand their audience reach. Broadcast stations increased from 6.4% in 1926 to 30% in 1931 (Briggs & Burke, 2009; Poe, 2011). Realizing the potential customer reach, advertising became an important financial dynamic and quickly drove the radio business (Fang, 1997). Many other entities realized the great potential of radio, the intention of which was to influence public opinion and direct public discourse, introducing the use of propaganda on the airwaves (Briggs & Burke, 2009; Poe, 2011). With the rapid expansion and entry of many other players into the radio market, new structures and institutions were formed that became part of life and civil society.