Negotiations often need to take place in our daily lives as a form of solution to achieving our goals. It is often done where each party's decision making influences each other, where the outcome is unpredictable, or where the agreement of others is needed for the final decision, and so on. Negotiations take place both in work with managers, colleagues and clients, and in private life with family and friends. To obtain benefits and achieve our goals, we must be a good negotiator. Fortunately, negotiation is a skill that can be learned and improved with experience and education (DeMarr and de Janasz, 2014). There are certain processes that a good negotiator should follow and the process can be applied in the case of "fashion negotiation", that is, the negotiation between Top Class Fashion and Swift Holding to solve their current problems. To be a good negotiator, winning was not the end goal however they believe that creating value is necessary to maintain a long term relationship between them (Fazzi, 2000). Therefore, integrative negotiation is the best strategy as it analyzes the problems of both parties and mutual openness concerns their needs and interests to achieve better results (Williams, 2013). Integrative negotiation helps negotiators avoid mistakes when entering a more globalized market where they need to interact with different negotiator cultures in the workplace (Williams, 2013). Fisher and Ury identified, in the research process, a good negotiator would first separate people from the problem, second, separate interest from position, third, generate and evaluate a variety of alternatives that provide mutual benefit and and finally, evaluate the challenges that the negotiator might face (DeMarr and de Janasz, 2014). So, first negotiator on both sides... center of paper... lekalns, Kulik, Chew, 2014). Trust can only be gained from experiences and results of past negotiations (Reb, 2010). To avoid these barriers, both parties must be open in the exchange of ideas and innovation, transparency, ethical behavior and commit to meeting all their needs in the negotiation process (Williams, 2013). All in all, we could see the process for a good negotiator should move forward to arrive at a better deal for both Top Class and Swift Holding. Integrative denial is the best strategy for both parties to achieve a win-win situation. To achieve a successful agreement, both negotiators should separate people from the problem, focus on interests and not position, and generate and evaluate a variety of alternatives that provide mutual benefit and, most importantly, they must trust, be honest and voluntarily enter into the negotiation. process that corresponds to their decision.
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