Topic > Stuart Hall: The creation of meaning through language…

Gender socialization is reinforced because the music video shows children subjected to gender roles where the female is meant to serve the male. Gender roles are imposed on children, reinforcing the stereotype/norm that women focus primarily on serving their partner, reinforcing the breadwinner-homemaker model in which the stay-at-home mother provides for the family through housework while the male provides the family's finances. The music video reinforces stereotypes about masculinity, as she repels suitors who do not display typical male behaviors such as being strong, since she repels the male who cannot win her a prize at the carnival with his brute strength. The stereotypes of the white heterosexual hero are reinforced in the music video, as she is ultimately saved from the torment of dating a heterosexual male. Gender roles pose a challenge as the main character of the entire video is a woman who is presented as superior to her male back-up dancers, as they carry her around and listen to her instructions showing her as a worthy individual. She is also presented as a competent individual who is a rational decision maker who challenges hegemonic masculinity as the hierarchy is redefined and shows women the same power as men in the process of choosing a