There were sixty-two first and second grade students. Of all the students there were 28 boys and 34 girls. They were exposed to one of three commercials which were either the traditional toy commercial for boys or the non-traditional toy commercial for girls. Control participants were exposed to non-toy commercials. After exposure to one of the conditions, participants performed a toy test in which they were asked whether six toys, including the two manipulated toys, were "for boys, girls, or both boys and girls" (Pike and Jennings) . Participants in the nontraditional condition were more likely to report that the manipulated toys were for both boys and girls than participants in the traditional condition, who were more likely to report that the manipulated toys were for boys. This effect was stronger for boys than for girls (Pike and Jennings). This study finds that when a child is shown a specific gender while using a toy, they are more likely to assume that it is intended for that gender.