MEDIA RESEARCH METHODSLiterature ReviewResearch Title: Print Media vs Digital Media: Is One Better Than the Other?T204IntroductionAccording to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media include magazines, newspapers, brochures, catalogs etc. Any form of print that reaches a large audience will be called a print media. Digital media can be defined as digitized content that can be transmitted over the Internet or computer networks. Online magazines, newspapers and social media are examples of digital media (BusinessDictionary.com). Literature Review What are some of the reasons why print media is in decline? According to Nielsen's survey of readers of the local newspaper, The New Paper, a decline of 2.5% was recorded from 2012 to 2013. The latest survey found readership falling from 459,000 to 363,000. The decline in readership was in line with that of all other major newspapers, which saw readership gradually shift from print to online media (Othman, 2013). According to the Pew Research Center's Journalism Project, the overall decline in newspaper circulation began in 1989 and has seen a gradual decline of 1% per year since then (Pew Research Center Journalism Project, 2007). 1989 is also the year of the birth of the World Wide Web (Home.web.cern.ch, 2014). However, Nieman Journalism Lab shows that 96% of news reading occurs in print editions (Journalism.about.com, 2014). . According to the Audit Bureau of Circulations (ABC), published in 2014, newspaper circulation has increased… in the middle of paper… I will always be a market for both print and digital media. Let's just hope that print media has a couple more years before it becomes completely extinct. When this happens, there will no longer be a war between print and digital media. Page cited from Works "The 7 advantages of printed communication". The 7 Benefits of Print Communications.BersonDeanStevens, Inc., July 31, 2012. Web. May 28, 2014."Do print media have any advantages over digital?" The Content Strategist makes sure that paper media brings some advantages over digital comments. Kylie Jane Wakefield, 2 July 2012. Web. 28 May 2014. Paolo Grabowicz. “The transition to digital journalism.” Print and broadcast news and the Internet. Np, March 30, 2014. Web. May 27 2014.