Differentiation strategy is a means of ensuring that products have a strong competitive advantage. May vary in appearance, functions, software and after-sales service. The sole purpose of differentiation is to retain customers and attract more. Differentiating products are usually the most important factor for a company to earn profits because people usually like products that are unique and useful. Considering HP products, it produces many desktop computers, but other companies like Lenovo and Dell also have the same products for the same functions. HP provides online music services, viewers and a very limited number of mobile products, etc. However, Apple has more unique products similar to HP and they are more popular in the market even though the price is much higher than HP. For example, Apple has Mac mini, Mac Pro, and iMac. They are the only three desktop computer products for Apple, but they all have special features. Mac Mini has normal functions, but the size of the device is very small. The new Mac Pro computer has excellent performance and is smaller in size than regular HP computers. Otherwise its appearance is also special. The iMac didn't have very high performance, but it combines a computer with a display that saves space in your home, and the size is still smaller than All-In-One computers from other brands. The situation is not an advantage for HP because its products are too normal in the market. Therefore, different products would be the best way for HP to survive in the technology industry. However, different products would sometimes have to pay more for research which would be stressful for HP. The Focus strategy is one of the best strategies suitable for a company with financial difficulties… middle of paper… ewlett and I built our company, S9. Retrieved from http://go.galegroup.com.ezproxy.callutheran.edu/ps/retrieve.do?sgHitCountType=None&sort=DA-SORT&inPS=true&prodId=AONE&userGroupName=callutheran&tabID=T003&searchId=R11&resultListType=RESULT_LIST&contentSegment=&searchType=BasicSearchForm¤ t Position = 1&contentSet=GALE|A18100350&&docId=GALE|A18100350&docType=GALE&role=Wong, C.W.Y. (2013). Journal of Supply Chain Management. Leveraging environmental information integration to enable environmental management capabilities and performance., 114. Retrieved from http://go.galegroup.com.ezproxy.callutheran.edu/ps/retrieve.do?sgHitCountType=None&sort=DA-SORT&inPS =true&prodId=AONE&userGroupName =callutheran&tabID=T002&searchId=R15&resultListType=RESULT_LIST&contentSegment=&searchType=BasicSearchForm¤tPosition=3&contentSet=GALE|A330680497&&docId=GALE|A330680497&docType=GALE&role=