Topic > Case Study: Southern Candle's Tour De France - 1639

It is built based on four anthropological problem areas which then translate into 4 dimensions which are power distance, uncertainty avoidance, individualism-collectivism and masculinity- femininity.3.1 Strengths It is suggested that Hofstede's model allows for comparisons of cultural values. Mead (1999) commented that Hofstede's model is detailed in cultural values ​​and provides information about other cultures. Intercultural communication requires awareness of cultural differences because what may be considered perfectly acceptable may be offensive in another. All levels of communication are influenced by cultural dimensions. Furthermore, there has been numerous research on cultural values ​​conducted based on Hofstede's model with similar results. Therefore it can be concluded that the model has been tested and confirmed 3.2