This is visible in multiple aspects such as the associate sponsorship program, the internal memo describing the types of leadership, its roles and responsibilities and four guiding principles of organizational culture. The four principles refer to; fairness, freedom, commitment and discretion indicate high standards of moral and ethical conduct. The individual associates who take initiatives and complete them represent values ​​of commitment towards themselves and towards the company. As a result, the associate acts as a strong role model and leads by example as they grow in their role. The sponsorship program enabled direct lines of communication that were open one-on-one conversations that led to the achievement of high expectations through motivation and support. The supporting sponsor has ensured that the associate gets credit and recognition for their contributions that enable the right level of commitment to a shared vision. Focused on individualized consideration where sponsors actively listen and understand associates' needs, helping them grow through staff