TargetTarget Analysis STEPMichael SalvatoreMingliang ZhengJustin BreitHalim DaoudHarris GenseeThe College of Staten IslandProfessor R. AllenTarget Competitor Overview: Justin BreitTarget's main competitor in the current market is Walmart. The history of Walmart began in 1962 when a man named Sam Walton opened the first Walmart store in Arkansas. Mr. Walton's clear and concise business strategy: “The lowest prices. At any time. Anywhere,” ultimately led to the success of this company. Five years after the first store opened, Walmart opened 23 more and the rest is history (Walmart, 2014). Walmart's stock symbol is WMT and is currently valued at $74.78 per share (Yahoo, 2014). The company's NAICS code is 45291 (Walmart, 2012). According to Yahoo Finance's information page, Walmart's industry is identified as "services" and its industry is labeled as discount/variety store (Yahoo, 2014). - Mingliang ZhengWalmart is a global company that people are familiar with. Walmart is headquartered in Bentonville, Arkansas (Our Story, 2014). Walmart Corporation has 11,000 stores in 27 countries and e-commerce sites in 10 countries (Our Story, 2014). In the year 2013, Walmart has approximately 2.2 million employees worldwide (Our Story, 2014). It is one of the most famous companies in the world. In 1918, Sam Walton was born in Kingfisher, Oklahoma. He was the founder of Walmart; he opened the first Walmart in 1962 in Rogers, Arkansas when he was 44 years old (Sam Walton, 2014). There are five CEOs in Walmart Corporation, the first is Doug McMillon, and he is president and CEO of Wal-Mart Stores, Inc. (Executive Management, 2014). Second is Bill… middle of paper… According to a NY Times article, approximately 53% of people over the age of 65 use the Internet (Span, 2013). That said, Target just needs to make strides towards more simplistic online shopping tools. As for hiring older employees and teaching them how to use electronic tools within the store, Target managers need to be more patient and perhaps have specific staff members give lessons on the tools. One recommendation to fix an economic aspect of Target would be to stay ahead of the competition's prices. By frequently offering sales and discounts to its customers, Target will set itself apart from the competition. Another way to increase retail sales and overcome this dilemma would be to increase advertising. By dedicating more effort and money to marketing during slower sales periods, Target could attract more consumers (Waters, 2014).