Children's TV commercialsDo you think that children's TV commercials are still harmful to children in terms of stereotypes, roles and representation? To answer this question I will analyze John J. O'Connor's article “What Do TV Ads Sell to Children?” and the second article by Daniel Riffle, Helena Goldson, Kelly Saxton, and Yang-Chou Yu, “Females and Minorities in TV Ads in 1987 Saturday Children's Programs.” Furthermore, by analyzing some children's commercials nowadays, we can define the changes in children's commercials regarding stereotypes about children of color. The first article by John J. O'Connor is based on individual experience, what he observed from children's television, which is great for revising your own opinion. The second article is more about the research and numbers that are more helpful to readers to better understand the concept of difference. I believe that children's TV commercials are still harmful to children in terms of stereotypes, roles and representation. Although we see little change towards children of color, white children continue to play the main role. Although few changes have been made to children's television, almost all of the stereotypes of modern children's advertising continue over time. In the article “Females and Minorities in TV Ads in 1987 Saturday Children's Programs” by Riffle, Goldson, and Saxton, and Yu writes: “The absence of adult male role models in the lives of many black children has long concerned those who study urban families ” (97). This is stereotyping African American fathers as bad role models for their children. It has changed since then. In the "Cheerios" commercial, we clearly have... middle of the paper... there's two or three seconds of the window where the black guy shows up by himself. Then the background is filled with children's representations of the races. The rough count is that 25% of the children were Caucasian and 5% of the children were children of color. So, what we have shown is that the changes are there but they are not minor. In conclusion, I can say that children's TV commercials are still harmful to children. Although the minority of commercials have been changed since 1987, in contrast, we recognize that stereotypes, pro-roles and representation in commercials are damaging children's self-esteem; Ultimately, this can lead them to reject themselves from the world or have a bad personality. Now, by analyzing the articles and commercials, every parent can make a decision that will benefit their children.