Throughout his text, Suzuki makes no reference to the authorities. Not only does he have no evidence where the information came from, he doesn't recognize potential earlier authors who may have inspired him. Furthermore, he cannot demonstrate the breadth of his research. To write an article that implies such a strong opinion, it is important to do some research to support your arguments and make your thesis plausible. Although Suzuki has many excellent examples that give integrity to his thesis, there are no signs of authoritative references. This causes a loss of credibility. However, it should be borne in mind that David Suzuki is himself an authoritative figure. Another factor to consider is the way the argument is presented. Many examples support the thesis, but there is no so-called structure in the text. It's simply example after example, all supporting his point that technology always costs money, which is essentially his only argument. Although it is clear from the beginning that Suzuki will discuss the place of technology in society, he mainly describes how it is unpredictable and how the negatives usually outweigh the negatives.