Both evaluate and judge different cultures, albeit in different ways. Cultural relativism judges the morality of another country based on its own values and culture. Ethnocentrism judges other countries based on our values, and many Americans have the mindset that the American way is the best way. Cultural relativism is definitely a more open way of looking at other cultures. If you immerse yourself in a different culture knowing that it has its own values and customs, you may be able to accept some of the country's strangest practices without experiencing culture shock. On the other hand, ethnocentrism is a more closed approach towards different cultures. A person who practices ethnocentrism is much more likely to experience culture shock and offend people of other cultures due to their assumptions and lack of understanding and acceptance. If your perspective is not flexible, you will not be able to gain an adequate understanding of other cultures, especially if you are looking for immorality or abnormal policies to overturn. If American politics alone is often considered a taboo topic and enough to start a heated discussion, imagine how condescension towards other cultures could intensify. Because norms, values, and cultures in general differ greatly, it is impossible to measure morality for most things, but things like murder or incest are generally a universal taboo. Although many cultural universals exist, they can vary from country to country (D. Kendall 46). Religion is a great example of ethnocentrism and cultural universals. There are hundreds, perhaps even thousands of religions in the world, and religion has always been a source of conflict. From the perspective of cultural relativism, you could look at other religions and see their value, however, most people are not so open-minded and say that their religion is
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