The hats outsold regular hats in the first half of 2005. Deanna then decided she wanted to do more to help with breast cancer and started a foundation. Deanna created the Deanna Favre HOPE Foundation which supports breast cancer education, female breast imaging, and diagnostic services for all women, including the medically underserved. The organization focused on underinsured and uninsured women. Deanna knew how expensive cancer was and knew that women with little or no insurance couldn't afford treatment. One dose can sometimes cost more than five thousand dollars! The foundation raised approximately $500,000 in October 2007 (Deanna Favre). Brett and Deanna are now very fortunate financially, but they still have vivid memories of the days when they had to struggle to make ends meet. Deanna created the HOPE Foundation for the underinsured and uninsured because most organizations only raise money to donate for the breast cancer research aspect. Deanna knew it would be better help to focus specifically on helping women who have trouble paying medical bills. The foundation also provides women with money to provide for their families throughout the process. Deanna knows that if she had been diagnosed with breast cancer when she was a single parent she would never have been able to afford good medical care (Favre, Deanna Letter).