When the Internet was inaugurated in Malaysia by the Malaysian Institute of Microelectronics Systems (MIMOS) in 1987, it was for research and education purposes (Ramadass and Osman, 2012 ). However, it was later commercialized in 1990 and made available to the public in 1992 when JARING (Joint Advanced Integrated Networking) became the first Internet Service Provider (ISP). In 1996, the Multimedia Super Corridor (MSC) was launched, contributing to the development of the information and communication technologies (ICT) sector. At the same time, TMNet entered the scene as the second ISP and improved commercial and residential access to the Internet (APNIC, 2004). The application of modern technologies such as fiber optics such as high-speed broadband (HSBB), wireless transmission such as WiMAX and Long Term Evolution (LTE) networks and satellite services have given a further boost to coverage and speed of Internet. As a result, broadband penetration exceeded 67% in 2013 (BERNAMA, 2013) and is expected to have 42.5 million mobile subscribers by 2014 (Mahpar and Mahalingam, 2013). It is also reported that Malaysians spend almost 20 hours per week online (Nielsen, 2011), including 9 hours on social networking sites (The Star Online, 2010). This widespread growth in Internet usage is causing an evolution in the media landscape that subsequently influences the advertising industry. To understand how the Internet has influenced newspapers and online advertising in Malaysia, two reports: Mapping Digital Media: Malaysia (Ding et al. , 2013) and Malaysia entertainment and media outlook 2013: Customers and innovation in the Digital age (PwC , 2013) are compared and analyzed. The three common findings are: (1) Newspapers retain the largest portion of advertising...... middle of paper ......n, A. (2013) 'Malaysia: Snapshot of the Internet circa 1990'. In: Chon, K. (ed.) An Asia Internet History – First Decade (1980-1990). [online] Seoul: Seoul National University Press. Available at: https://sites.google.com/site/internethistoryasia/book1/Malaysia-snapshot [accessed 25 November 2013].Salman, A., Ibrahim, F. and Hj. Abdullah, M.Y. et al. (2011) The impact of new media on traditional mainstream mass media. The Innovation Journal: the public sector innovation journal. [online] 16(3): 7, pp. 1-11. Available at: http://www.innovation.cc/scholarly-style/ali_samman_new+media_impac116v3i7a.pdf [accessed 10 December 2013].The Star Online. (2010) “Survey: Malaysians have the most friends on Facebook.” The star online. 13 October 2010. [online] Available at: http://www.thestar.com.my/story.aspx/?file=%2f2010%2f10%2f13%2fnation%2f7212273 [accessed 10 December 2013].