Tata Motors' mission statement is broad and ambiguous and is mainly about customer satisfaction, while GM's mission statement not only addresses customers but also investors, to employees and business partners Mission statements establish the goals of companies, so with these goals in mind companies form their strategies and business models. Tata has taken into consideration the road structure and conditions of India to design cars to be more convenient for customers to drive, such as the Tata Nano is a mini car with wheels to facilitate sharp turns and a compact shape to overcome the rush due to its compact structure, so you can see that it is customer oriented. Furthermore, the majority of India's population belongs to the middle class, so Tata Motors has adopted a low-cost strategy to target price-sensitive customers. Furthermore, the acquisition of Jaguar and Land Rover from Ford has allowed Tata to broaden its horizons and target other sectors of the company. Furthermore, the company's mission statement talks about global recognition and to implement this Tata has used the technique of establishing itself in India first and spreading its roots in foreign countries by building dealerships in 26 countries across 4 continents. GM's mission statement mentions commitment to socially responsible operations and with this as a goal they began working towards greener and greener cars like the Chevrolet Volt, designed to cover approximately 40 million miles on electricity while avoiding use of 4.1 million gallons of gasoline. Furthermore, it has also installed 110 landfill-free facilities to recycle and convert the waste produced into energy… half the paper… reputation. While Tata currently mainly produces in India and exports abroad resulting in higher costs, GM is more cost effective in the sense that it produces in the areas where it wants to make sales, thus reducing costs. GM has around 11 flagship automotive brands operating under it such as Chevrolet, Buick, Cadillac and GMC so that if the sales of one brand plummet, the company can still operate. Like in 2008 when GM was in decline and to the point of declaring bankruptcy it lost 3 of its brands; Saturn, Pontiac and Hummer and has concentrated its revenues on its other brands emerging again as a major company in 2010. GM has a global presence with dealerships and factories located in Oceania, Africa, Europe, South America and North America. GM also has invests in market securities and bond portfolios to reduce the risks to which it is exposed.