Given the changing trends of the market segment, it becomes necessary for consumers to be updated on the new technological development of a product to gain their trust (Nambisan, 2010). Consumers would like to associate with companies that constantly update them on modern advancements and improvements in their products. This technique is also important to create a product class and name among consumers. Many companies exploit existing product names and the class of their brands among consumers (ReVelle, 2001). For example, people would like to demonstrate that they use world-famous, high-quality products