This form of pop-clutrual perspective still exists, but to a certain extent. American media systems have taken a step towards a more corporate structure, where profits are maximized to the best of their ability, and this takes the place of advertising aimed at a limited audience. “So the American media system is moving in a European direction, toward a more ideological organization of both the public and the news media, and toward a more consolidated national press” (Starr, p. 238). This means that the American meida model is now shifting towards a partisan role, as the vast amount of news media has now allowed viewers to find a specific news channel where their desires and interests are satisfied. Whether it's pop culture, media coverage on certain topics, or even financial trends in the stock market, the number of media has increased to such an extent that advertisers can now find the demographics they need and satisfy them without the need to suppress or reduce them their content to a minimum so as to satisfy or attract a broad audience. Indeed, competition for advertisers has now made the media more willing to diversify news coverage so as to garner the greatest number of people for the profits they get them from advertising.