This document is a reflection on three simulations in relation to strategic planning. The first simulation, “Thinking Strategically”, highlights the importance of environmental scanning. The second simulation, “Developing Grand Strategies,” questioned the decisions made that lead to the formulation and choices of effective strategies. The third simulation, “Creating a Strategic Road Map,” provided a simulated experience on how to build a strategic road map and the importance and effectiveness of formulating action plans and goals. This reflective approach will convey lessons learned regarding the importance and effectiveness of the key learning points gained through each simulation. The concepts and analytical tools that will be used in Celestica's strategic plan will be included. The challenges faced by strategic planners will be discussed based on the findings made in the simulations. Environmental scanning offers the opportunity for advanced insights and provides timely alerts for external conditions that businesses face. As shown in the “Thinking Strategically” simulation, environmental scanning also provides the opportunity for a company to drive vision and direction for all stakeholders. The information collected as a result of environmental scanning also provides the company with data on future trends and can alert company officials to declining trends on the horizon. The simulation also showed that SWOT analysis is an effective tool of relative importance and effectiveness in environmental scanning. An analysis of strengths and weaknesses is obtained through internal sources, while information on opportunities and threats is obtained externally. In identifying strengths, weaknesses, opportunities and threats, all of these factors are critical to strategy. Analyzes of each, including a matched pairs analysis, are essential in determining the future prospects of your industry and developing a specific industry niche. In the simulation, the bike company built a business on baby boomers and had a brand image of male extreme bikers. However, women make up almost half of the cycling industry. BJ identifies key strategy concepts using SWOT analysis to achieve the long-term vision of becoming the #1 specialty bicycle retailer. 1 in terms of revenue over the next five years. The approach of increasing marketing efforts toward women, including hiring female consultants, seemed the most logical in a global environment where women's sports and athleticism are gaining popularity. Analyzing your environment creates a clearer global portrait and influences all the decisions necessary for optimal business results. During the simulation, the main lessons learned were the value of using various sources of information and the implications this can have on the final results of strategic planning.