¡§They were always sure it would work because they were Disney¡¨The Not So Wonderful World of Euro Disney -Things are better now at Disneyland ParisThe problemThe problem that Disneyland Paris is facing is the question of expand its parks to other countries and make sure it doesn't repeat the same mistakes it encountered in Paris when it first opened there as Euro Disney. More difficult than it may seem at first glance, there are several problems facing Disney. Disney, as it was originally called, opened to European audiences in 1992. After many trials and tribulations it appears to have overcome them to emerge, in typical Disney style, with some major changes. ƒç Disney's projections regarding the success of its park, both in terms of hotels, products and visitor numbers, were all miscalculated. ƒç Disney emphasized the park's size rather than its entertainment value. ƒç Park admission prices were more expensive than in the United States. ƒç Disney failed to grasp the signs of an impending European recession. ƒç Disney and Euro Disney managers have upset many organizations. ƒç The American managers' "kick in the door" attitude (International Marketing, page 623) did not work well with the already hostile French. So at a certain point the question arose whether Euro Disney would continue to exist or close its doors. Some changes that turned Euro Disney's failure into a success were: Disney agreed to finance Euro Disney. ƒç From the beginning, Euro Disney's conference activity has exceeded expectations. ƒç The banks agreed to defer payments for a period of three years. ƒç In June 1994 a Saudi prince invested up to $500 million for a 24% stake in the park. ƒç In 1993 a Frenchman named Philippe Bourguignon took... middle of paper... European style and elegance, turning it into a truly international experience. And I would suggest the same in other countries. Keeping the local style and culture and combining it with the great Disney style could be a magical experience. Just as when you enter Disneyland or Disney World you can forget the worries of everyday life and enter this magical dream world created by Disney, you can have the same experience in other countries, along with the local flavor. So a combined approach is recommended and can attract all international tourists. I think using all these tips, learning from early mistakes, and realizing that combining the good local values ​​of each country with the good American values ​​can be successful for all concerned. Being a more international company, one that is not trying to rule the park scene but enhancing it and sharing its magic, one that is easy to work with, one that understands the value of the customer's money, one that respects the local culture and targeting different target markets, Disney can succeed wherever it expands A.