Women, young and old, flip through the pages of a magazine and sometimes they come across something that catches their attention. Perhaps, what caught their attention was a makeup advertisement, perhaps featuring a favorite celebrity, or even an appeal to a woman's vanity. “Celebrity impacts so many things” (Pringle, 5), just like Halle Berry does in the Revlon ad promoting their new photoready eyeshadow. Halle Berry is undoubtedly an attractive woman who creates an “attractive persona” (Pringle, 67), which helps attract customers to pay attention to this product and its details. Halle Berry is extremely well known, which also helps attract people to stop and actually look at the ad beyond just scanning it. Because Halle Berry is an attractive person, she is rated “more positively” and “judged as more persuasive” (Morris, 2), thus helping to promote Revlon's photoready eyeshadow, as viewers may think she is a reliable source. Over Halle Berry's beautiful face is a shadow that covers everything, but her eyes help "focus the viewer's attention"." ...