“Since his surname was already in use and protected by a trademark, he chose its Latin translation for the new company. Then "Horch!" – or “Hark” – became “Audi!” (Audi website) The history of Audi begins in 1899 with August Horch, the founder of Horch & Cie in Cologne, who built his first automobile. Today, the Audi Group has significantly increased its car production from 1,150,018 to 1,469,205 vehicles. to effective communication strategies and advertising campaigns that have led to a positive increase in demand. One of the commercials that has attracted attention is the one focused on the environment based on the idea of ​​"Green Police" and created by the company in 2010. Allo in the same way, the commercial allows you to reflect. on the issue of green washing, “Green washing is misinformation spread by an organization in order to present an environmentally responsible public image.” (Oxford Dictionary) In fact, I will analyze whether the Audi commercial is a true example of green washing advertising commitment, that is, a specific type of advertising focused on the promotion of environmental issues by companies that act through environmentally friendly operations, (Andersen ) or whether Audi's intent was only to mislead the public and "greenwash" possible customers. First, to show their position they made strong ads based on the idea of ​​a "Green Police" department, (http://www.youtube.com/watch?v=Ml54UuAoLSo) in which the audience could understand with humor the need to have certain habits towards the environment. Furthermore, the one-minute video is guided by a reflection on consumerist society and therefore on environmentalist ideologies as a criticism of unbridled instrumentalism. Nonetheless, as Corbett explains in his book, environmentalist ideologies are still... halfway there... but the numbers are still low and the environmental footprint is increasing rather than decreasing. Finally, advertising generates unattainable aspirations and the public thinks they can change a harmful environmental habit by simply buying the new clean diesel Audi A3 TDI, instead of riding a bicycle. Damien Newton, editor of Los Angeles Streetsblog, referring to the 2010 Green Police advertisement, states: "Any mention or image of cyclists or pedestrians is completely absent from the commercial." Their lack is justified, because for Audi it is better to only show the public its own solution and not give the possibility of comparing the car to real ecological ways of moving. The result of Audi's green washing is not surprising because the main goal of the advertising is deceptive. As exemplified by Marshall McLuhan's definition, which I agree with, “Advertising is an environmental striptease for a world of abundance”..”