To achieve these goals PepsiCo has developed what is called Performance with Purpose. Performance with Purpose is a strategy composed of three main criteria: human, environmental and talent sustainability. These criteria are integral in determining which strategies and operations to implement as a means to achieve financial sustainability. (PepsiCo) Human sustainability focuses on product choice, responsible marketing and healthy lifestyles. The goal is to provide consumers with food that not only tastes good, but is also healthier. To meet its goals, PepisCo reduced the amount of sodium, sugar and added fat used in its snacks and began baking its products. By baking and using whole ingredients in its snacks, PepsiCo is able to reduce the amount of saturated fat people consume, which leads to multiple diseases, and is also developing low or no saturated fat consumption. Alternative to caloric sweetener. By making these changes, PepsiCo is helping fight obesity and lifestyle diseases that are rapidly affecting our children..