Tries to get the attention of his audience which includes anyone who wants what they can't have. Lasn also gets his audience's attention when he writes about “The state university you graduated from left you $35,000 in debt” (pp 114, paragraph 4). This quote implies that the average college student always has student loan debt. Nothing in life is perfect, so someone always dreams of a better life thinking that all their problems will be solved. But nothing is set in stone. The famous brands mentioned in the essay continually show how luxury is one of the things a person desires