Major players in the fast casual space are: Five Guys, Panera Bread, Chipotle Mexican Grill, Boston Market, Subway, Noodles & Company, Qdoba Mexican Grill, Schlotzsky's, Au Bon Pain , Baja Fresh, Fazoli's, Panda Express, Einstein Bros. Bagels, Moe's Southwest Grill, Cosi, Inc., Steak 'n Shake, Nathan's Famous, Skyline Chili, Sweet Tomatoes, Penn Station, Romano's Macaroni Grill, Smashburger, Firehouse Subs, Shake Shack, Corner Bakery Cafe, Souper Salad, Grimaldi's Pizzeria, Daphne's Greek Cafe and Taco Cabana. This year Panera Bread won the 2015 fast casual award presented by fastcasual.com. Chipotle faces stiff competition from the rush of new copycat companies and alternatives to Chipotle. Chipotle is already receiving market share concerns from industry "Samsungs" like Lime and Salsa Fiesta. “It's all these little, new concepts that are popping up everywhere. There is a mad rush to fast-casual,” Bob Gold, executive vice president of consulting firm Technomic. (Baertlein, 2013). The real test with Chipotle will be how they continue to remain unique in a crowd full of clones When it's time to lunch you might want to try something new like the up and coming Noodle & Co located next to a