In comparison, Strack and Van Til associated with (N=45) had a numerically higher average price of $2.00 and a standard deviation of 0.96977. To test the hypothesis that Meijer and Strack & Van Til have the same sample price means with statistical significance, an independent t-test was performed. As can be seen in Appendix C, Meijer and Strack & Van Til were normal enough for the purpose of conducting a t-test. Furthermore, the assumption of homogeneity of variances was tested and not met with Levene's F test, F(88)=4.25, p=0.042. With a confidence interval of p= .05 Levene's test for equality of variances shows Sig. 0.042 Appendix E. Therefore, statistical information of equal variances will not be assumed