The organization of ideas refers to how a speech is constructed to convey the speaker's ideas. The organization of ideas includes introduction, body, and conclusion. A good introduction can attract the audience's attention and interest by introducing the main topic and theme of the speech. A speaker can establish credibility with a well-prepared introduction. The body is the main part of a speech with the main ideas and supporting materials including explanations, examples, definitions and statistics. The conclusion examines the main theme and purpose of the speech and gives the audience a sense of completeness. Good organization of ideas can make a speech attractive, enjoyable and easy to understand and can add credibility to the speaker. For audiences, well-organized speeches are easier to understand and key points are easier to remember. For the speaker, well-organized speeches can be easily memorized and the flow of speech is smooth. Good organization can help the speaker simplify the complex concepts he wants to present and connect the main points with motivations to make the speech more persuasive. An example of good organization of ideas is Steve Jobs' 2005 graduation speech at Stanford University. Steve Jobs earned his credibility as the CEO of Apple Inc. and a brilliant entrepreneur. His speech had a clear introduction, body and conclusion. He got to the heart of his speech by saying: “Today I want to tell you three stories from my life. That's all. Nothing serious. Only three stories. He prepared his audience and held their attention, so that the audience felt more comfortable and relaxed. He concluded his speech by repeating a powerful message that he is giving as the purpose of the speech by saying, “Stay hungry, stay foolish.” He used funny stories and jokes to keep the audience interested and to make every part of his speech flow. His speech is easy to follow