Social customs and valuesLanguage: Koreans are a very large ethnic family, who speak one language and have a very strong cultural identity. They share many distinct physical characteristics that differentiate them from many other Asian ethnicities, such as the Chinese or Japanese. As stated by Kwiessential, a professional translation company: “The Korean language is spoken by more than 65 million people living on the peninsula and outlying islands, as well as 5.5 million Koreans living in other parts of the world. The fact that all Koreans speak and write the same language has been a crucial factor in their strong national identity. Modern Korea has several dialects including the standard one used in Seoul and the central areas, but they are similar enough that speakers/listeners have no problem understanding each other. of the family comes before individual needs. The actions of one family member will reflect on the rest of the family, so each family member is related to the other. Many Korean families keep a male ancestry registry that can allow them to trace their specific family's history for over 500 years. Communication and relationships: Preferably, South Koreans like to do business with people with whom they have a personal connection, which makes it essential to be introduced by a third party. Relationships often develop through informal social gatherings, involving a great deal of food and drink. It may take a lot of time and patience, but after people have established a sense of mutual trust and respect, they will work hard to ensure a successful business relationship. South Koreans see the...... halves of the card ......treat someone's business card, it shows how you will treat the person who gave it to you. If you are in Korea, you should have one side printed in Korean. When presenting your card, it is best to use two hands, with the Korean side facing up so it can be recognized by the recipient. Carefully examine each card given to you and put it in a case or portfolio, you should never write on someone else's business card in front of him."South Korea: language, culture, customs and etiquette". The Translation Agency for a complete professional translation service. Np, nd Web. March 16, 2014.Bosrock, M.M., and Window on the World (2014). South Korea - Cultural Etiquette - and Diplomat. Retrieved April 3, 2014, from http://www.ediplomat.com/np/cultural_etiquette/ce_kr.htm