Topic > Search Engine Optimization - 1978

Search Engine OptimizationIntroductionSearch engine optimization (SEO) is the act of improving visibility and creating a web presence to expand the amount of page views of the website. SEO isn't just about knowing search engines, it's about making your site better for users. It is an ongoing process of discovering keywords that will drive search traffic and therefore reach your target audience. This process is also sometimes referred to as a content marketing strategy. The most popular search engines are Google, which dominates the search engine market, followed by Bing, Ask, Baidu, Yandex and others which have their own algorithms for providing search results. Initially it was a simple set of techniques to get the page to the top of the page. search engine listings and steadily started adding all possible modes of web traffic such as social networks. Due to the constant changes in search engine algorithms, the work is becoming challenging for SEO. Search engines want to do their job based on the information a customer is looking for on websites. Search engines are largely interested in the following key factors to perform their searches. 1) Web Content: It is the textual and visual content that determines the theme with appropriate titles and descriptions. It can also include images, sounds, videos and animations to enhance the quality of the content. Content must be reliable, relevant, fresh, original, structured, shareable, correct, local, approved and keyword rich. 2) Web Performance: Web performance is the metrics that constitute web page availability, page load time, and response time. Page load time is typically the time between a user requesting a page and the time the page is fully displayed in the customer's browser... middle of paper... tune and optimize search engines. Through these statistics and analytical reports, people can ensure that the strategy is appropriate and beneficial. References Fishkin, Rand. 2013. The Beginner's Guide to SEO. http://moz.com/beginners-guide-to-seo (accessed April 6, 2014).McCoy, Josh.2014. 7 tips to ensure your SEO strategy supports your brand. http://searchenginewatch.com/article/2340759/7-Tips-to-Ensure-Your-SEO-Strategy-Supports-Your-Brand (accessed April 22, 2014).LaRiviere, Krista.2013. It's time for the new definition of SEO. http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO (accessed April 7, 2014).Microsoft.2013.The maximum URL length is 2083 characters on the Internet Explorer. http://support.microsoft.com/kb/208427 (accessed April 6, 2014). Total number of websites. http://www.internetlivestats.com/total-number-of-websites/.(accessed April 6, 2014).