The context of today's society is characterized by increasing pressure to bend to culturally different traditions and principles. While this movement has been positive in its warning of bigotry and racism, it has presented a conundrum regarding how best to handle issues that arise from a clash of cultures. On February 5, 2011, British Prime Minister David Cameron gave a speech at the Munich Security Conference, drawing attention to the failure of “state multiculturalism.” His speech sparked debate around the world and inspired numerous articles defending and denouncing the Prime Minister's views. "Cameron's Crusade", written by Daniel Hannan, member of the European Parliament, provides a convincing argument in support of Cameron's speech. Hannan uses a strong, authoritative tone, which becomes sardonic when speaking about those he calls "multiculturals," but presupposes agreement with readers. It also provides examples of the dangers seen in a society overly sensitive to cultural disparity. However, the emphasis is maintained on the idea that the multicultural dilemma concerns integration, not immigration, to avoid the inevitable accusation of racism. Finally, Hannan characterizes opposing sides of the argument through a few key words, using their associations to impress upon the reader's mind an opinion favorable to his point of view. Probably the first observation made while reading the article is how Hannan uses a very sharp language, sarcastic style when talking about those he deems members of the "multi-cult apparatus". With his opening statement, "the shocking thing is that anyone should have been shocked", he immediately sets the tone of the article and clearly identifies his position: that the Prime Minister's remarks were c...... middle of paper . .....dibility. More than that, he speaks as someone who has “been there.” As Hannan wrote in a Telegraph News blog on 14 June 2010: "I'm working in your future and, believe me, you won't like it." There is a real sense that he writes not to provide a historical essay, but as a warning to those who have yet to travel the same path as his country. His use of rhetoric is not an academic exercise, but rather a means of conveying his passionate vision as forcefully as possible. Works Cited Bradley, Steven. “The Framing Effect: Influence your audience by setting context.” SEO design for vans. Smashing Network, June 7, 2010. Web. March 1, 2011. Hannan, Daniel. "Cameron's Crusade." Newsweek.com. Newsweek, February 13, 2011. Web. February 28, 2011.---. “I admit it: I was wrong to support Barack Obama.” Telegraph Blog. The Telegraph, 14 June 2010. Web. 01 March. 2011.