Apple has many promotional offers when new products come out. The products offered by Apple range from its first product, the computer, to the Apple Watch. The life cycle of these products depends on when the latest product comes out. Products usually start out as best sellers and then start to move up the ranks. After a new product is announced, the old product starts to decline until the new product is released. The new product is therefore a top seller. The life cycle of Apple products follows a complete circle of what is next best (Product Life Cycles). Apple's new product development is based on what customers want. Apple listens to its customers' reviews to improve its technology, such as increasing the pixels in microns, making the phone/computer more compact and lighter, voice control and much more. Apple has a strategic planning style where they release new products just enough to be able to achieve maximum profit and customer satisfaction on their products. Apple has many constituencies that make the company what it is today. Without them Apple would not be successful. Apple has price segmentation around the world but