The Focus Group then met again in another of the conference rooms on the nineteenth floor of ReesemeyerShannon Belt Advertising. Each member returned their Individual Response Profile packets to the facilitator, who thanked each in turn. The long conference table was equipped with leather executive swivel chairs; there were no assigned seats. Bottled spring water and caffeinated drinks were made available to those who thought they might want them. The outer wall of the conference room was a thick, tinted window with a broad overhead view of the NE points, creating a spacious, attractive, more-or-less naturally lit environment, welcome after the bland fluorescent enclosure of the testing cubicles. One or two members of the Targeted Focus Group unconsciously loosened their ties as they settled into the comfortable chairs. There were more product samples laid out on a tray in the center of the conference table. This facilitator, just like the one who had conducted the large Product Test and Initial Response Assembly that morning before all members of the different focus groups were separated into individual soundproof cubicles to complete their individual response profiles, held degrees in both Statistics descriptive who in Behavioral Psychology and worked at Team y, a cutting-edge market research firm that Reesemeyer Shannon Cintura Avv. had begun using it almost exclusively in recent years. The facilitator of this Focus Group was a portly, pale, freckled man with an archaic haircut and a warm, if somewhat nervous, and complexly irreverent manner. On the wall next to the door behind him was a presentation board with several DryErase markers in the recessed aluminum windowsill. The facilitator... in the center of the card... rd), resulting in double doses of an ultra-rich and almost restaurant frosting whose central pocket - given that the thin layer of external frosting exposure to air has made it take on the hard but deliquescent marzipan character of traditional icing – it seemed even richer, denser, sweeter and more thuggish than external icing, to top it off in most rivals' IRP and GRDS field tests has been declared the favorite part by consumers. (Videotapes from the 1991-2 double-blind Behavior series from Hostess parent agency Chiat/Day IB recorded over 45% of younger consumers actually peeling off Ho Hos' dull icing in large, dry, jagged flakes and eating it alone, leaving the low-end pie itself to ossify on theirtables' Lazy Susans, footage of which would have been part of R.SB's initial presentation to the product development guys at Mister Squishy's parent company.)