On March 3, 2010, the New York Times published an article written by Kim Elsesser titled "And the Gender-Neutral Oscar Goes To." Elsesser is a researcher in women's studies and psychology at UCLA, with a primary focus on gender issues in the workplace. The article argues that the Academy of Motion Picture Arts and Sciences should merge the Academy Awards categories of Best Actor and Best Actress. Elsesser argues that the two categories must become one to eliminate gender segregation in Hollywood. For this article Elsesser is targeting different audiences. The first audience it addresses is the Hollywood film industry and more specifically the Academy of Motion Picture Arts and Sciences. The majority of the article is devoted to scrutinizing Hollywood and awards ceremonies, but in the final paragraph Elsesser directly suggests that the academy should change its ballots to treat men and women equally. The author may also be hoping to persuade Hollywood elites that having a separate category for males and females is sexist and to take action against it. Another audience for this article is anyone who reads the New York Times since that is where the article was published. Times readers tend to be middle-aged with about equal numbers of male and female readers (Customer Insight). Additionally, women are another potential audience for this article. The overall argument of the article is for gender equality, which is primarily an argument made by and for women. Elsesser uses ethos, pathos, and logos throughout his article in an attempt to persuade his target audience. In the opening paragraph of her article Elsesser uses an appeal to patho... in the middle of the paper... that she is so concerned with the gender aspect that she overlooks the reasons for keeping the categories separate. By having separate categories, a man and a woman watching the same film can both win an award, which would be impossible if the categories were unified. It also ignores the fact that merging the two categories would lead to fewer nominees, which would force both male and female actors to be excluded from nominations. Her background in women's studies further impacts the overall effectiveness of this topic. Many readers may ignore the entire article because they feel I am only using it as a means to promote women's rights. On the other hand, people who strongly believe in gender equality might be more likely to accept his argument, even though they could care less about having separate categories..